Effective immediately, Carlson Rezidor Hotel Group will rebrand as Radisson Hotel Group.
The change is being made because of the awareness of the Radisson name, and the hope of increasing the company’s marketing efficiency across its global portfolio.
The new name capitalises on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB, which is publicly listed on Nasdaq Stockholm and headquartered in Brussels.
Radisson Hotel Group is currently the 11th largest hotel group in the world, and is made up of eight hotel brands with more than 1 400 hotels in operation and under development.
‘Every Moment Matters’ will be the new signature philosophy of the company and all its hotel brands.
González elaborates: “Every moment Matters is about how we do business at the Radisson Hotel Group and who we are at the core – a place of purposeful encounters….Our rebranding is just the beginning.”
Furthermore, Radisson Hotel Group plans to invest significantly over the next five years into platforms and technology, including a comprehensive IT programme for integration, new property management and distribution platforms along with new customer relationship management (CRM), loyalty and campaign management platforms.
In addition it will invest in rebranding or repositioning of more than 500 hotels globally.